Lately all kinds of casinos and researchers have come out with conclusions about the connection between offline and online. The Live Casino is a good example of a smart connection between online gambling and a visit to a ‘real’ physical casino . This morning we had to think of that in an article in the newspaper. It was about the arrival of web shops and the empty shopping streets. How about online and offline casinos?
At the newspaper article we thought, there must be no news in the world or readers are tired of a continuous topic. Then the media grab a subject from their grab bag. One of the grabbucks then gives the article ‘shop vs webshop’. Two or three ‘experts’ are called and a newspaper page is filled in no time.
Whatever arguments are added, the common thread is adapting the changes. You could also speak of ‘making use of’ with the successful examples. We do not only have to look at store vs webshop. Before we look at offline and online casinos, there are some nice examples from the past.
The film world watched with fear and trembling at the rise of television in the 1950s. Their business model was simple: make a film and earn money from the sale of cinema tickets. But if people have a television at home, why would they still go to the cinema.
Of course television was a threat. And it also took a while for the fear to turn into a positive and creative attitude. Then a clever film boss thought that television could also offer new possibilities. He pulled a duster over his old films, which were dusting in physical archives, and showed them on television. An adjusted earnings model was born.
Film bosses had hardly adapted to the arrival of television when the video recorder was introduced. Film bosses again had to consider their method. They had already discovered television as an advertising medium for promoting their films in the cinema.
The world is constantly changing. So adaptation will always be necessary. Fear of that makes little sense. You discover this most quickly if you are interested in history. Just pick up a book from the time when change was happening. The moment when the fear is still good. In it you read the arguments that arose from that fear among the ‘victims’, politics and others.
Then you read more recent books on how the changes turned out. In the light of the earlier arguments, the nonsense of fear and fear reveals itself. It is better to be creative.
Sports and radio
A nice example, before we go to the casino, is also the arrival of the radio. At this time, large sports clubs also had to rely on ticket sales. Suddenly a radio reporter arrives to report a match directly to people at home. Sports clubs tried to keep that reporter out in the beginning.
The most important argument was, ‘why should we give away something (competition experience) that we ourselves need to keep our company afloat’. In bad weather, the radio was a real threat. Later it turned out that the radio actually provided more visitors, people who never went to a match before that became enthusiastic. Betting on matches also became more accessible and common.
Online and offline casino
Such securities are now experienced by casino owners. In 2000, with the rise of online casinos, they feared a decline in the number of visitors. But the gambling world is particularly good at adapting: developers of casino games are often the first to work with new techniques and respond excellently to market developments.
After the first reaction, the gambling bosses quickly adopted a different attitude. An attitude of accepting, embracing and especially looking for opportunities. This created new business and revenue models. Not all of them were successful, of course. And often it was not until much later that the effects of the adjustments could be established.